SKEWED- Food Truck Branding
Project Description: You have created 16 different marks in various conceptual and physical forms. Now expand upon one of these representations physically or conceptually to create a brand. More specifically, a food truck brand. This brand will include your animal in someway. In addition, you will need to create a 6x6 in logo, food truck design, and three other applications.
Concept Statement: SKEWED is an upstate food truck on wheels serving nothing but “saladz on stix”. Inspired by the lengthy giraffe neck, and it’s herbivorous tendencies, we wanted to create a food experience for people to enjoy. Using the finest bamboo, all salads are served on skewers, allowing the customer to enjoy one bite at a time. Each salad is crafted with 100% organic produce, ensuring the highest quality.
So relax, sit back and get SKEWED.
Designed by Lauren Nordell-Morris, Principles of Visual Communication, Fall 2016. SKEWED is not to be sold to the public and will only used by the as part of my school portfolio.
Printed at The Design Lab @ Marvin Hall, Lawrence KS, 2016
Link to the SKEWED website: http://lmnordellmorris.wixsite.com/getskewed
